User Profiling

Challenges

 Nowadays, Mobile Operators, Advertisers, and Marketing Agencies are racing to find the right target market of consumers. Traditional based research markets are no longer the only source to provide the most relevant information. Consumers have been using and will still be continuing to use online communication such as social networks. Despite the fact that users’ mobility is very high, it changes the behavior and culture from time to time. The most difficult challenge for operators, advertisers, and marketing agencies are to reveal the real information of consumers, which lead to the following:
Finding user behavior
Finding user characters
Finding user location
Finding user trends
Finding user like/dislike
Finding who is the real user



What is user profile?
Collection of personal data consists of every single bit information user’s movement and to behaviors.

 Mobile operators and advertiser will benefit user profile to specific target market of consumer and advertisers. Specific user movement is unpredictable to mobile operators. This leads to network capacity planning and marketing division defining market segmentation.
When it comes to millions of users, contents, and applications, tracking users network usage, application usage, content downloads, can be very complex things to manage.
 Defining the right advertisement to the right user is the key to this solution. For example, today’s user, specific users would like to find specific advertisement. This is the most important and very difficult thing to do for mobile operators and advertisers.
Bigjava solution for User Profiling fully supports to explore and deal with challenges of user profiling to increase user loyalty very well.  Bigjava delivers solution that simply and enhance Mobile Operators environment. Bigjava solution takes advantage of proven platform performance, offering mobile operators of lower CAPEX and OPEX, scalable capacities, carrier class products, and best local supports.
Bigjava User Profiling as one of unique service delivers:
Mobile Advertisement insertion
Real-time user data mining
Social Network Analytics

 Despite the fact that subscribers’ mobility is very high, it changes the behavior and culture from time to time. Specific user movement is unpredictable to mobile operators. This leads to network capacity planning and marketing division defining market segmentation.
When it comes to millions of subscribers, contents, and applications, tracking subscribers network usage, application usage, content downloads, can be a very complex things to manage.
 Only specific subscribers would like to find specific advertisement. This is the most important and very difficult thing to do for mobile operators and advertisers. Defining the right advertisement to the right subscriber is the key to this solution.

  • MORETO
  • Soneatics

 MORETO is a monitoring and reporting tools, designed for simplicity, flexibility, and reliability. Moreto offers a centralized monitoring for the whole networks, with multiple of interfaces supported. Moreto can connect to almost every network element. These Flexibilities are supported by the ability to change the parameter of devices. Moreto also support connection to SMS gateways, enhancing the alarm notification other than e-mail only.

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The challenges

Social Networking elements have been a success factor to define a business decision. A key decision maker will need a simple and precise tools to lead the business. A decision maker will also need a tool to analyze all the information that flows through the network and provide with the exact results.

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